Originally intended to document my experience of DeLorean ownership, focus is often radical and strange, boring and obtuse.

Wednesday, June 14, 2006

The New 7-Up

Fido's back, and he's as white as ever.

There's a new 7-Up. Have you heard? It's all-natural, but I have some news. It's not new. Those Pepsi-co folk'll try and tell you it's brand new, and therefore you should buy it. Because everyone likes new stuff, right?

What those Pepsi-co dudes didn't reveal in their marketing plan is that this radical new 7-Up has been around for months, possibly even years. I know this because I have a few bottles of it from our Dominican trip back in February and March.

At first, when we drank our fancy Dominican drinks, I thought the unusual taste was just their islandy version of the popular clear sody pop. Since forgotten Fido Dido graced the tropical labelling, it even crossed my mind that the Dominicans had stumbled upon a crate full of 17 year old 7-Ups floating somewhere just off the eastern coast. But we drank our drinks, and enjoyed them regardless.

On our last day I decided to clear out the mini bar. Now, that's not something I'd normally do, but the trip was all-inclusive, and that means all the contents of the mini-bar are included, minus the light bulb. I had to take the 7-Up. Who would believe me that cool dudely guy Fido Dido still exists? I had to show his pasty white legs to everybody at home, so I packed two bottles of 7-UP in our swelling suitcase.

Upon reading the Spanish ingredients at home, I discovered that this was, in fact, the new all-natural mixture that had been touted on TV as the healthy alternative to the old-style chemical-infused 7-Up.

There are only five ingredients in this 'new' 7-Up. I forget what they are. I think it goes like this: water, sugar, lemons, limes, and MSG.

It takes a bit to get used to the different, wholesome taste. But if it doesn't catch on, it'll be history, just like their old spokesdude, Fido Dido. And with that, I'm history too, as I'm off on a short, but extraordinarily exciting vacation in Chicago.

Stay tuned for amazing DMC-related Chicagadventures.


Anonymous Anonymous said...

but seven up is so good.

11:34:00 AM

Blogger Martini said...

I concur!

12:03:00 PM

Blogger Chana said...

i'm so picky in my tastes...some people call it boring even. never end up trying all these different flavors...besides MSG? ;)...

your trip must have been awesome...pics?

12:05:00 PM

Blogger redheaded said...

this is a cola........
this is an un-cola.....

can you choose wisely, weedhopper?

3:20:00 PM

Blogger Ham said...

it has been out for a while. i didn't believe my coworker when he brought one in and consequently went on a research rampage.

carbonated water, high fructose corn syrup, citric acid, natural flavors and potassium citrate.

mmm...my heart and pancreas feel SO much better now that i'm ingesting ONLY high fructose corn syrup (the best kind for you) and "natural flavours."

3:25:00 PM

Blogger Cuppojoe said...

I was so skinny in College that, when I wore shorts and a muscle-shirt (yeah, I'm aware of the irony), people called me Fido Dido!

(Don't bother looking for a point to that comment, because there really isn't one)

4:26:00 PM

Blogger SJ said...

Fido Dido is very much around they just outsourced him to India.... the 7-up ads feature Fido here.

9:35:00 PM

Blogger Rainypete said...

Yeah, nothign is healthier than a fizzy sugar liquid with all natural sugar instead of chemically engineered ones.

8:00:00 AM

Blogger Rowan said...

omg! I forgot all about fido dido! I always wanted a t-shirt :(

11:33:00 AM

Blogger Martini said...

My old Fido Dido t-shirt is covered with the stains of a million mustardy hot dogs.

p.s. We are having a kickass time in Chicago. We've already met some of the actors from the Back to the Future movies. Stay tuned for posts!

10:45:00 PM

Blogger Chana said...

just in case i don't get to the comp tomorrow, i wanted to stop by and wish you an early Father's Day filled with joy and laughter and presents...enjoy...

11:30:00 PM

Blogger Richard said...

I guess I should sell my shares in low sucrose sugar syrup then...

8:37:00 AM

Blogger redheaded said...

hey new 7-up man, we're waiting for a new blog!

10:08:00 AM

Blogger Martini said...

Well, wait no longer! I'm back, and a new post is up!

11:56:00 AM


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