Breyers Ice Cream Update

Yesterday I received a piece of mail from the mail-lady.

With trembling hands I opened my letter as quickly as I could. The paper was thick and white. The letterhead was very pretty, with all sorts of bright colourful logos across the top.

After my sight returned, I read the letter, which addressed my complaint about their new double-churning process. The nice folks at Good Humor-Breyers even admitted that the taste of their Cookies & Cream Ice Cream was different, "You are correct that our new Breyers Naturally Flavoured Ice Cream does taste different." This was not a standard form letter stating they were sorry I didn't like their ice cream. They actually explained things to me, as if I had a brain!

The letter, written by Ms. Dougherty, informed me that Breyers had done a research study back in 2004 and discovered that "...the majority of Canadians prefer a creamier textured ice cream."

I wish I could have been part of that ice cream study! They would ask me, "sir, how do you like this ice cream?" and I would reply, "Hmm. I'm not sure. Let me try it again." Boy, what a good day that would be.

The letter also explained that they valued my opinion, and would be passing along my comments to their marketing department, in an effort to constantly improve their products.

Attached at the bottom was a super awesome coupon emblazoned with more bright logos for all the various kinds of ice cream I was allowed to purchase, for free, up to a whopping $9.00! I've received coupons from companies before, but I was completely impressed by the very high value of this particular coupon. I will post another update once I decide which kind of ice cream to buy.

Note to the Breyers Research Team: If you need Canadians for more ice cream studies, I'm available 24/7/365.