Originally intended to document my experience of DeLorean ownership, focus is often radical and strange, boring and obtuse.

Friday, October 05, 2007

How Good Is Your Brain?

My house is DAMN cleal, so screw off.

Being in the type of business where the public can and will criticize every little error we publish, I have accepted there will always be human error, always be blame, always be apologies and corrections the next day.

What I didn’t really realize is that this phenomenon is not limited to my area of work. My realization came the other day when I photographed this blunder on TV. Granted, it was essentially a station promo, however, it’s TELEVISION!

There are acceptable reasons for our misspellings – multiple deadlines for multiple 'products' every single day. Sometimes we only have an hour to create something. Sometimes less. We don't have a month to get these things perfect, like magazines.

For TV, things are different. It’s not like they’re putting these promos together during the commercial break. It’s not like there’s some J. Jonah Jameson-type boss screaming "hurry the hell up genius, you’ve only got 30 seconds to finish creating that spot."

So how does a hilarious error like "How Cleal Is Your House?" happen? The L key isn’t really near the N key in terms of normal typing on a QWERTY keyboard.

Is this grade 3? Do you get points for trying, like when your teacher asks you to point to South Dakota and you point to North Dakota? Is that same kid sitting at his computer, creating the commercial spot saying, "okay, one more letter. That N key is around here somewhere. Let’s try...THIS one."?

And what the blood was I doing watching the W network?

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7 Comments:

Blogger Louisiana said...

don't ask questions you really might not want to know, kinda like, do i look fat in these jeans? lol..never mind, let's lie and say my brain is just perfect..there..

how wonderful it was to read your comments..no need to apologize, i'm just thrilled to no end to have your visits..

how have you been? i hope you are well and in not in pain at all...

you know how i have been..but hey, here we go again..i have just put up a new template that i am happy with. i hope it encourages me to blog more and visit my friends..

miss ya..take care and say hi to your wife..

7:49:00 PM

 
Blogger Ms. Creek said...

ummm, you need to read more books like The Blueberry Pie ELf!

10:03:00 PM

 
Blogger mmat said...

i'd have to agree that the more serious issue is watching the W network rather than the spelling mistakes that are on it. I think you're going to have to go watch some wrestling or NASCAR to make up for it now.

12:58:00 PM

 
Blogger ZoeyBella said...

The media makes more mistakes than you care to know! Still, how come nobody caught that one? Someone was asleep at the switch.

9:31:00 AM

 
Blogger patti_cake said...

I don't think I have EVER saw a spelling mistake on TV LOL You're a first!

11:10:00 AM

 
Blogger Katie said...

My hometown paper had a whole article in $$$%%%%****@@@@ one week. That made for interesting reading.

4:13:00 PM

 
Blogger Martini said...

Katie - that is hilarious. The worst we've ever published was a cutline which read "copy goes here copy goes here copy goes here". We've also published "Scared" cows instead of "Sacred" cows, as well as about a thousand other oopses.

Hey mmat, did you see that wrestler body slam that Nascar driver the other day?

Ahh, I can't even fake it.

12:15:00 PM

 

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