Lately I've noticed a lot of commercials for Interac. Has anybody else?
It dawned on me after the third commercial, or thereabouts. "This is stupid!" I thought. The Interac people are advertising themselves. But why? That's like advertising money.
"Money! Use it to buy things."
"Is that parking meter flashing? Just insert some money, in round metallic form."
"Need milk? Don't steal it. Simply use money to buy it!"
"Want a Halloween costume? You can buy one with money."
"Don't forget about money. It is great for buying pie!"
The only thing more stupid than advertising money would be advertising air. "Remember to inhale air when you wake up tomorrow!" and so on and so forth. Who pays for this advertising? Who makes money off of air? Nobody.
Ah, so who makes money off of Interac? The Interac people. When I use Interac, I don't pay the Interac people. The business that I made my purchase at does. So, why are the Interac people advertising on TV, to me? Are they stupid?
I've decided they're not. And here's why. If people are always aware that Interac exists, they will likely use it. If Interac advertises, people remember. If people remember, people use. If people use, Interac makes money.
But then there are those few greedy businesses who actually charge you to use their Interac machine. They don't want to pay the Interac fees, the normal fees any business has to pay in order to compete in the modern world. That's completely backwards, and totally greedy.
To those unethical businesses who are "cheating" and making us consumers pay their normal business fees, I have this to say: Screw somebody else. I'll use this new thing called "money."