Originally intended to document my experience of DeLorean ownership, focus is often radical and strange, boring and obtuse.

Tuesday, August 06, 2013

Evan Williams Kentucky Straight Bourbon

Evan Williams green label makes other bourbons green with envy!Eight dollars. That is about the price of a Big Mac combo at McDonalds. That is also the price of a bottle of Evan Williams Bourbon. Not a mini bottle. A completely regular 750 mL size bottle.

In Florida, I visited the mind-boggling Lueken's Liquors. Their selection is huge. Their prices are tiny. I headed straight to the bourbon, no pun intended. I picked out a nice green, no age statement bottle for $7.99

What does the price say about Evan Williams?

I opened the bottle with a clear mind, trying to be as objective as possible. Alcohol, sweet, medicinal. It was really hard to judge from the nose.

The taste was an eight-dollar surprise. Sweet and slightly spicy, a touch of honey, maybe a hint of that goo. You know, the stuff in the middle of butter tarts, but not quite as sweet. Yes alcohol was present but it was, um, well, smooth. The mouthfeel was thin, but not bad. Actually, it was really nice. Eight dollars nice? No. Nicer.

The finish was another eight-dollar shocker. Spicy (rye maybe?) and sweet. Quite short though. I was impressed. Eight-dollars impressed. No, that doesn't sound right.

Evan Williams isn't complex, that's obvious. But it's definitely eight-dollars complex. This is a bargain. Eight bucks? Seriously? For eight dollars most people would exepect their whisky to be mixer quality. And even then some wouldn't tolerate it in a mixed drink. But not only is this drinkable neat, it's GOOD.

Evan Williams is a barn-find DeLorean. Everything is covered in 3 decades worth of stinky barn dust. The leather is dried up. The tires are cracked. But surprise! Everything works. A steal for the price.

Lueken's Liquors: $8
750 mL
40% (80 proof)

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Blogger Unknown said...

I'm not much of a drinker, but it was fun to read what a delightful surprise this was for you! I did understand the analysis too and it was well done!

1:23:00 AM

Blogger Martini said...

You can't go wrong for 8 bucks!

9:20:00 PM

Anonymous Dan said...

Well, you could go wrong for $8, especially if you're looking at an inexpensive whisky (I picked up a 200ml bottle or Royal Reserve Canadian whisky a while back, and it was only fit for mixing) but it sounds like this was a great find!

11:09:00 AM

Blogger Martini said...

That is the sort of thing that boggles the mind - when a company inexplicably "gets away with" overcharging for a poor product. I'll try to remember to avoid that one Dan!

11:07:00 PM


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