Originally intended to document my experience of DeLorean ownership, focus is often radical and strange, boring and obtuse.

Thursday, December 08, 2005

Pinnacle is The Top

Mmm. Letter.

A few days ago I told you about my Swanson dinner. It was Salisbury Steak. Click here to read about it.

Pinnacle Foods, parent company of Swanson, as well as many other companies including a heck of a lot of Maple Syrup industries, sent me a fancy apology letter. But that is not all the envelope contained. True to their word, the envelope was full of coupony goodness.

What I found most interesting was just how many other food-type businesses Pinnacle Foods has control over. Their letterhead contains the logos of all those companies: Duncan Hines, Swanson and Hungry-Man, Aunt Jemima, Mrs. Butterworths, Log Cabin, Mama Celeste, Vlasic, Open Pit, as well as some I've never heard of: Great Starts (I assume this is some sort of breakfast product? Or possibly baby food?), Mrs. Paul's (I assume this is some sort of married product?), Lender's (I assume this is some sort of borrowing product?), Chef's Choice (I assume this is some sort of Chef-approved product?), and Van de Kamp's (Dutch camping equipment?).

No wonder Swanson advertises, "With Duncan Hines Brownie!" and "With Open Pit Barbecue Sauce!" That's some pretty kickass cross-marketing. And it doesn't cost them a dime extra. In fact, it's the same lateral strategy that General Motors uses, especially with their Pontiac and Chevrolet divisions.

GM is the biggest automotive company in the world, which means they are doing something right. For a food company to copy GM's age-old strategy, they gotta be doing something really right.

Perhaps through this kind of excellent customer service, which goes above and beyond what most would expect, Pinnacle Foods will soon be the biggest food company in the world.

Chew on that.

5 Comments:

Blogger JODSTER said...

Chew on this? What kind of homey are you becoming?

Hungry Man is called that because when you are done eating it, you will still be a hungry man.

Well, big guys like me would be.

Jodster out, shizza.

4:28:00 PM

 
Blogger JODSTER said...

Sorry.

I don't even know what or if shizza is a real word, and if it is, then it might be something bad, when I know I would never say something bad... well, not in print at least.

Sorry.

4:30:00 PM

 
Blogger Martini said...

Yo, Jizzle, holmes, you are a Hungry bro, dats fo shizzle!

For a tiny dude like me, Hungry-Man's are a pretty good amount of food. Not sayin' I ain't hungry when I'm done, but I'm pretty darn okay. Could go for a Big Mac though...

6:16:00 PM

 
Blogger ms. creek said...

with flies in your fries?

10:50:00 PM

 
Blogger Rainypete said...

I was inspired to try their food until you mentioned you wanted a Big Mac. Now I wonder about your food preferences.

7:48:00 AM

 

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