Second Cup Gives Away a Free

What? Were you expecting something?

Pocket the card, not the what? Pillar? Snot-soaked Kleenex? Ketchup packets? What? I want to know!

Just as Jodster noticed poor advertising placement back in August, I too have come across this rather amusing blunder at a local mall on Sunday, while waiting for my Zombie pictures to be developed, and my hangover to take a hike. Anyway, it would seem that some construction workers mistakenly built a load-bearing pillar directly in front of a cinnamon station at The Second Cup.

I'm not sure if they're really called cinnamon stations, because they offer much more than just cinnamon, but since they don't have an offical name (that I know of), that's what I'm calling it.

I looked at this advertisment on the back of this cinnamon station thinking "oh, those poor suckers who paid for this ad placement. I'd be pretty mad if I were them." However, upon closer inspection, I discovered that it was an advertisment for a special Second Cup card! The Second Cup screwed up their own ad! And it sits in front of their able-bodied employees every day, and yet nobody has the initiative to correct it. All it would take is some kiosk-sliding action to one side to avoid the improperly placed pillar. About 5 inches would do it.

But, since it hasn't been corrected, maybe there's a lawsuit in place against the construction workers, or maybe the Second Cup union is so strong that they're waiting for the proper "approval documents" to be written up before they assign someone to take 2 and a half valuable seconds to slide it over.

That makes sense. After all, everybody knows how grumpy, cranky and angry customers get when they have to wait for their coffee. 2 and a half seconds could mean the difference between some jerk yelling for more foam, or some lunatic shooting the whole place up. So, the ad stays hidden.